Made in Holland

Made in Holland — 400 years a global brand — Keramiekmuseum Princessehof

The exhibition Made in Holland: 400 years a global brand tells the story of Dutch ceramics: a long tradition of worldwide success. Five rooms with over 700 beautiful objects, mostly loans from all over Europe, show how Dutch manufacturers smartly incorporate foreign influences for their own benefit and success through the ages, from Delft to Maastricht and from Art Nouveau to Dutch Design.

The exhibition design intends to introduce a bit of the open though picturesque spatial quality of Dutch dunes into the classical and closed spaces of the Princessehof. A geometric landscape of artificial dunes, conceived as if it were an enlarged cardboard model, is nestled in the museum and planted with varied groups of precious ceramics. A rather abstract scenic intervention that resolutely transforms space and perspective, literally offers different levels of presentation and guides the visitors gently through spaces and objects.

Visual identity (2D)  |  Print communications  |  Coloring plan  |  Signage
Keramiekmuseum Princessehof, Leeuwarden, 2018-2019

Typefaces: November Std and Euclid Stencil (modified)
Exhibition design by Paul Toornend
In collaboration with Bart de Haas
Photos © Keramiekmuseum Princessehof, Ruben van Vliet